Idea in brief
Creating compelling content and copy requires a solid framework. The absence of a solid framework leads to content that is disorganized. This has an impact on the user experience and understanding. Furthermore, it inhibits their decision making with respect to the action that you are expecting them to take after they have consumed your content.
The 4 P’s of Persuasion is a framework to formulate persuasive content that caters to the challenge above.
The Slide Deck
The slide below explains The 4 P’s of Persuasion Framework.