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Business 101

Perceptive Selling

Perceptive Selling

Idea in brief

In the traditional selling method, salespeople are trained to align a solution with an acknowledged customer need and to undermine their competitors solution.

Perceptive selling emphasizes that salespeople must lead with disruptive ideas that will make customers aware of unknown needs.

And in this new world, that’s the difference between a pitch that goes nowhere and the one that secures the customer’s business.

The Slide Deck

The slide deck below covers the following:

  1. Traditional Selling.
  2. The current problem with traditional selling.
  3. How does Perceptive Selling solve this problem.
  4. Qualities of a Perceptive Sales Professional.
  5. Partners of the Perceptive Seller within the customers organization.
  6. Bonus Material: A detailed Sales Pitch using the Perceptive Selling Method.

Perceptive Selling

By Shankar Ramchandran

Shankar is the Founder of Simply Sales and Managing Director at Maser Electronics Pvt Ltd.

If you wish to discuss further on this post, you can reach him on: shankar@shankarsblog.com.

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