Idea in brief
The Jobs To Be Done Framework (JTBD) makes you focus on the underlying job that your customers are trying to complete with your product or service.
Customers buy things because they are facing a problem they would like to solve. With an understanding of the “job (problem)” for which customers find themselves buying a product or service, companies can more accurately develop, market and sell products thereby enabling their customers progress in specific circumstances.
Because the JTBD framework focuses on the causal driver behind a purchase, we can determine why our customers make the choices they make.
The Slide Deck
The slide deck below covers the following:
- What is the Jobs To Be Done (JTBD) framework?
- Example.
- Typical structure of a job which any customer aspires to complete.
- The one thing you need to know about JTBD.
