Idea in brief
The Customer Satisfaction Model by Kano is a method for determining customer happiness towards the features in your product or service.
It can be applied to gauge your customers perception towards existing features of your product/service or towards new features that you intend to introduce.
It’s a seamless collaboration between you and your customers. So the decision taken, as an outcome of this exercise, is an informed one. This model is data driven, simple and measurable.
The Slide Deck
The slide deck below covers the following:
- What is the Customer Satisfaction Model?
- How can you implement it in your organization and measure the outcome?
