Idea in brief
To improve the website experience and connect with their customers, businesses should not only know what their customers are doing on their website but also why they are doing what they are doing.
With the help of the 3 survey questions businesses can merge the customer’s voice with the clickstream data and make better decisions to improve the online experience of their customers.
To identify actionable insights businesses need to marry the what with the why.
The Slide Deck
The slide deck below covers the following:
- The irony of data.
- How Clickstream Data covers only the what and not the why.
- Lists the 3 survey questions which every website must have and explains the benefits of each.
- FAQ’s
- Summary.