Categories
Business 101

Measure Customer Happiness

Customer Satisfaction Model by Kano

Idea in brief

The Customer Satisfaction Model by Kano is a method for determining customer happiness towards the features in your product or service.

It can be applied to gauge your customers perception towards existing features of your product/service or towards new features that you intend to introduce.

It’s a seamless collaboration between you and your customers. So the decision taken, as an outcome of this exercise, is an informed one.  This model is data driven, simple and measurable.

The Slide Deck

The slide deck below covers the following:

  1. What is the Customer Satisfaction Model?
  2. How can you implement it in your organization and measure the outcome?

The Customer Satisfaction Model

Categories
Business 101

Integrating Sales and Marketing in SMB’s

Integrate-Sales-And-Marketing

Integrate Sales And Marketing

Idea in brief

The sales and marketing teams of your business shouldn’t just co-exist.

Instead, they should seamlessly work together and create value for the company and for the customer.

The Slide Deck

The slide deck below covers the following:

  1. Why the Sales and Marketing teams of a company should work together?
  2. Why don’t they get along?
  3. How can organizations make them get along and finally
  4. A couple of commonly asked questions along with their answers.

Integrate Sales and Marketing Functions in SMB’s